BEFORE LAUNCHING YOUR WEBSITE, HAVE YOUR MARKETING STRATEGY

MARKETING STRATEGY

In the agency, we receive inquiries to design a corporate website or an online store, but most do not have planning of how to publicize that website among their customers.
A website is like having an Internet space for your business, as well as your local or physical office. So it is important that you inform your customers that you are there. A website alone will not bring visits and prospects, here it is important to have a marketing plan.
Before designing a website
Think about how you are going to communicate with your customers, where they are (for example what social network they use) if your sales and logistics capabilities can handle orders locally, regionally or nationally and internationally. Analyze your competition by identifying their strengths and weaknesses. Establish the objectives and reasons why your business will be on the Internet, set a time to achieve them and a budget.
Think about your advertising campaign
It is important that along with the web design budget you allocate other funds in online advertising campaigns to promote your site and carry traffic.

While you can develop an SEO ( Search Engine Optimization ) strategy to position the web in search engines, remember that this is a constant work activity and that seeing its results can take a few months. I recommend that while working on organic positioning you also launch paid advertising campaigns on Google and social networks so that people reach your website much faster.

Establish a budget that you can maintain over time so that campaigns do not stop, it is important that they do not so that optimizations can lead to your business objectives.
What platform to use for the development of my website?
Now let's talk about the design to have your website if you are going to offer services the ideal is to develop a corporate/institutional style website and if you are going to sell products create an online store where your customers can place their orders and pay you.
Evaluate your knowledge at this stage to see if you can develop the site on your own or if you need the help of a professional.
With WordPress, you can develop a corporate site as well as an online store and have a panel to manage the published information and manage the functions of orders, payments and publish the products. With WordPress keep in mind that if you create an online store make sure that the hosting has enough capacity so that it does not go out of line. Here we tell you more about WordPress for online stores
If you are going to sell products, another platform that we suggest so you can have your online store is Cloud Store that has all the tools and functions necessary for you to sell online, you should not worry about hosting, you have to connect the payment gateway, Configure the shipping method, upload your logo, products and you can start selling.

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