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BEFORE LAUNCHING YOUR WEBSITE, HAVE YOUR MARKETING STRATEGY

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In the agency, we receive inquiries to design a corporate website or an online store, but most do not have planning of how to publicize that website among their customers. A website is like having an Internet space for your business, as well as your local or physical office. So it is important that you inform your customers that you are there. A website alone will not bring visits and prospects, here it is important to have a marketing plan. Before designing a website Think about how you are going to communicate with your customers, where they are (for example what social network they use) if your sales and logistics capabilities can handle orders locally, regionally or nationally and internationally. Analyze your competition by identifying their strengths and weaknesses. Establish the objectives and reasons why your business will be on the Internet, set a time to achieve them and a budget. Think about your advertising campaign It is important that along with the web design budg...
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14 COMMON MISCONCEPTIONS ABOUT WEB DESIGN

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What is a website?  When we talk about a website we are really referring to a set of files (text, images, audio) that are presented in a structured way using a markup language called HTML.  Thus, websites function as distribution and retrieval systems for documents based on hypertext. Internet protocols are used in web development?  Internet protocols are sets of standards for sharing data between computers or devices.  They are standards that play a fundamental role in the operation of the Internet.  This set of network protocols is known as TCP / IP.  Each of them fulfills very specific functions, for example, HTTP to browse, FTP to transfer files or SMTP for client/server mail. What is UX design?  It is all aspects of a system (website, application, product, service, community, etc.) as experienced by users.  Companies strive to create positive, consistent, predictable and desirable results with UX, which can include an interface, indu...
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13 THINGS ABOUT WEB DEVELOPMENT THAT YOU MAY NOT KNOW

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Web Design and Web Development is not the same 😱 In our task so that your business/organization/ company can grow better, in EtiquetAr, we want to explain what is the difference between these two areas that are usually confused when undertaking and requesting a project for the design and development of a web page. What is web design? Determine the appearance.  Covering the design, navigation, and colors of a website, it is more concerned with the aesthetics and user experience of the functions. What is web development? It offers functions and features.  This is the programming of background services and not the face of website development .  Functions provided in the web development include registration, content management systems, electronic commerce and database applications, as well as allowing visitors to interact on a website. One deals with the appearance of the site and the other programming.  In EtiquetAr we cover the two areas which allow our...
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3 EXAMPLES OF ARTIFICIAL INTELLIGENCE

When you enter a website of a large company and convert by chat it is very common that the first attention you receive is from a chatbot. On this platform our chatbot Lisa is developed. SAP Conversational AI allows you to automate business processes and improve customer support. As it is a platform developed for developers , it is perhaps good to have the assistance of these professionals. You can create a bot in different languages, it has an intuitive and well-organized collaboration interface that will allow you to have your bot working in minutes. Take advantage of patented natural language processing (NLP) technology to analyze text entries and enrich key data for rapid and direct implementation. It includes users through a powerful analytical panel and perfects their training data set through integrated analytics and reference tools. Cliengo is a chatbot developed for SMEs, easier to create than SAP with an integrated CRM and Live Chat. I can assure you that you can launch it. Th...
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Development and Promotion

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The Native App (or  client-side applications  ) are developed to be used on a specific platform, with a specific language and will allow you to make all the code on the mobile device, also offline (without Internet connection) and interact better with the device, using its 100% capacity as GPS, photo gallery, etc. It is necessary to publish and download them from stores such as Google Play and App Store for users to install them on their device and take up space in storage memory. These applications access the features of the device. They have the ability to use hardware functionalities.  They offer background functionality.  They send and receive notifications to inform us about the news in an app that we have installed.  They work without having an internet connection.  They guarantee a better user experience since your navigation is much more fluid. WEB APPS (or  server-side applications  ) are applications accessible through a brows...
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